About the Brand
The Lost Tamarack Lodge is an outdoor event space nestled along the Lost Tamarack Pathway on Weber Lake in Northern Michigan. For over a decade, it has been a gathering place where music, art, culture, and nature create soul-refreshment for all. These guidelines ensure our visual identity stays as vibrant and grounded as the community that calls this place home.
01 — Logo
The primary logo features the iconic tamarack tree silhouette set against a sunset gradient circle, paired with the wordmark in a classic serif. Use the full lockup whenever space allows.
On Light
On Dark
On Brand Gradient
When the full lockup doesn't fit, use one of these standalone marks. The sunset mark is preferred for color contexts; the tree mark is for single-color or engraving applications.
Sunset Mark
App / Site Mark
Tree Mark
Maintain a minimum clear space equal to the height of the "T" in "TAMARACK" on all sides of the logo. This ensures the logo retains its visual impact and isn't crowded by surrounding elements.
02 — Color Palette
Our palette is drawn from the Northern Michigan landscape — sunsets over Weber Lake, dark forest canopies, and the warm glow of gathering around a fire. Black and orange anchor the brand; the extended palette adds depth for events and merchandise.
Black
#000000
Tamarack Orange
#FF8000
White
#FFFFFF
Golden Sun
#FFD700
Tamarack Orange
#FF8000
Sunset Red
#E8352E
Dusk Magenta
#92278F
Forest Green
#61CE70
Trail Tan
#AC8C75
Weber Lake Blue
#8CCAE0
Midnight Navy
#263994
Amber Glow
#FFB116
03 — Typography
Our type system balances the bold, tall energy of a festival poster with the readability needed for digital and print. Three typefaces handle all brand communications.
Welcome Home
Soul-Refreshment for All
Music, Art & Culture on Weber Lake
The Lost Tamarack Lodge is an event space dedicated to the enjoyment of the Lost Tamarack Pathway, Weber Lake, and its related outdoor activities. Music, art and culture blended together to form a symbiotic resonance, creating soul-refreshment for all.
Get Tickets • Learn More • Groove With Us
04 — Voice & Tone
Our voice reflects who we are: a warm community of music lovers, nature enthusiasts, and good people gathering under the pines. Every piece of communication should feel like a friend inviting you to the fire.
"Welcome Home." We speak like a host greeting guests, not a brand selling tickets. Inclusive, open, and friendly.
Our language draws from the land — trails, lakes, sunsets, bonfires. We ground every message in the natural world that surrounds us.
We skip the corporate speak. Authentic, down-to-earth, and occasionally playful. "Groove with us" over "Purchase your experience."
We emphasize togetherness, family, and shared experience. It's never "our event" — it's always something we build together.
05 — Photography & Imagery
Our photography captures the spirit of the Lodge — golden hour light through the pines, community gathered around music, and the untamed beauty of Northern Michigan. Every image should feel like a memory worth keeping.
Mood Keywords
06 — Naming
This is the single most important rule in our brand. The festival has a name — use it correctly in all materials, social posts, press, and conversation.
SOL of the Lost Tamarack
Full name. Use in formal materials, press, posters, and first reference.
The SOL
Casual shorthand. Great for social media, conversation, and repeat references.
SOL 2026
Year-specific. Use when referring to a particular year's event.
Never use
SOL Fest
SolFest
Sol Festival
The SOL Fest
The name honors the place.
SOL of the Lost Tamarack. Always.
07 — Sub-Brands & Events
Our recurring events have their own visual personalities while remaining connected to the parent brand. Each event can introduce unique colors and typography but must always include the LTL mark or lockup.
Our annual summer music festival, now in its 13th year. Uses bold red-to-magenta gradients, oversized display type, and high-energy imagery. Each year gets a unique poster treatment while maintaining the sunset gradient DNA.
An autumn gathering celebrating jam-band culture. Darker, earthier tones with rich reds and browns. Leans into vintage psychedelic poster aesthetics while staying grounded in the LTL brand family.
Events like Barnival, Barn Yoga, Tamarack Electric, and Space Goat each bring their own energy. They may introduce event-specific colors but should always tie back to the core brand through the LTL mark and typography system.
08 — Assets
Download logo files for print and digital use. For vector source files (.ai, .eps) or additional formats, contact the brand team.